ABOUT US
Small-batch musky lures with a sound fish can’t ignore.
Iggy Baits is a family operation—Ashley, Iggy, and our 13-year-old son. He’s part of the process, part of the standards, and part of why we care so much about what we put our name on.
Every lure is handcrafted in small batches with one obsession: a deliberate mix of sound and water movement that turns follows into commits.
OUR STORY
Iggy Baits started the way most good gear does—out of obsession, not a business plan. We wanted lures that felt intentional in the hand and dependable in the water: clean builds, consistent action, and finishes that hold up when a musky does what muskies do.
There was an itch we couldn’t scratch…
We wanted a lure that didn’t rely on one note. Not just a rattle. Not just a click. We wanted a layered sound—clicks, chatter, and rattle—paired with props that move water and call fish in.
So we started building. Testing. Tweaking. Listening. And rebuilding until it felt right in the hand and right in the water.
Now we build in small batches because it gives us what we care about most: control. Control over action. Control over sound. Control over consistency.
Today, you’ll find Iggy Baits at shows and in the tackle boxes of anglers who believe details matter—because on pressured water, they do.
BUILT WITH PURPOSE
Handcrafted, small-batch builds (quality control stays in-house)
Consistent action (each bait is tuned, not just poured/painted)
Durability first (hardware, finish, and build choices made for real abuse)
Designed for musky pressure (sound/action options that earn bites when it’s tough)
We’d rather make fewer baits we’re proud of than mass-produce something “good enough.”
HOW TO BUY
Right now we sell primarily in person at shows. It’s the best way to see the baits up close, talk conditions and cadence, and make sure you leave with the right setup.
We’re building toward online sales through limited drops (and eventually a small Core Collection). If you want first notice, join the list.